Question: Have you these albums : JPEGMAFIA - Veteran, Hiatus Kiayote - Chose Your Weapon, Deem Spencer - Pretty Face or Earl Sweatshirt - Some Rap songs, What do you think these albums have in common, beat switches and a search for dynamic listen and these artist are beginning to get presumptuous.
With digitization there are some things that goes without saying as it assumed that we should be doing, one can call it modern norms one of them is the belief that everyone should know how to use twitter or should have ditched Facebook, ever since the hormone monster predicted accurately that I was binge watching this, How did he know I was binge watching.
These presumptions have become what make these artiste believe that we can’t still be downloading individual songs at this age we have to be listening to their entire album and these give them the berth to break the norm of normal album listen not giving every song a clear cut demarcation and boundary that it should atomize but using the "knife" to cut anywhere. meaning the song can start anywhere all they need Is the beat switch so your favorite song might be in the middle of a particular track name Like Nights by Frank Ocean “ Everyday, Every night up"
These presumptions have become what make these artiste believe that we can’t still be downloading individual songs at this age we have to be listening to their entire album and these give them the berth to break the norm of normal album listen not giving every song a clear cut demarcation and boundary that it should atomize but using the "knife" to cut anywhere. meaning the song can start anywhere all they need Is the beat switch so your favorite song might be in the middle of a particular track name Like Nights by Frank Ocean “ Everyday, Every night up"
Because of the over saturation of music no artiste want his work to be relegated to just a type of music there are some thing that make them feel these artiste have also become presumptuous believing that we listen to the whole album and not the individual songs and the attention span of people wane so fast these day it is herculean to capture the mind of today’s listener
We need to make an album that can only be remember with one word
Sadly the brain wanes every musical magic so we now the beat calculation the beat drop stop become as intense and orgasmic sadly that is human nature is what they are up against and in constant fight off
So the artiste cannot wait for a 2 minutes track to end before switching the beat to another all in a bid to get the attention of their listener Mike Posner started his latest album complaining about the attention span of listen have decoupled over the time compared to the painstaking nature it takes to make them. Well Mike you are not the only one and we have become spoiled, so in trying to be dynamic we now have we remember albums by a single word, We can’t tell you the beat anymore, but we can tell you one word or phrase that we just want to hear, if that tethers us to the entire album listen fine, if it doesn’t well there are others.
so I know Jpegmafia by I am a real nigga, Deem Spencer’s by Brooklyn Earl sweatshirt, by Landlord and Hiatuas Kiayote by Molasses'Mightnot
so I know Jpegmafia by I am a real nigga, Deem Spencer’s by Brooklyn Earl sweatshirt, by Landlord and Hiatuas Kiayote by Molasses'Mightnot
But do I know anything more No, can I tell you the album are nice? Yes, can I tell you anything about the album? No. Will I download others? Sure. Will I listen to these ones some other time? Yes. Will I be enthusiastic? Of course Will I remember the old one "No" Why?t They made it for their sound to seem new all the time by making the beats hard to capture and water down because our brains are stubborn.but it has finally found its match
Sometimes it sparks
Victor Samuel
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